Some artwork is meant to be admired. Ours is meant to be discovered.
A quiet invitation to slow down, look closer, and find something hidden in plain sight.
Every print begins with a question.
Every discovery begins with you.
Look closer
Think differently
Discover something unexpected
Only then does it become a Discovery.
Every puzzle begins as an idea. Then dozens of sketches. Hundreds of tiny adjustments. Colours shift. Dots move. Letters disappear. Until the hidden message can no longer be see…yet somehow can still be found.
Meet the Designer
The idea began with a simple question:
What if a piece of wall art could become an experience?
I've always loved puzzles, clean graphic design and those small moments when something suddenly clicks into place. The Odd Print Co. grew from bringing those ideas together, creating prints that look beautifully simple at first glance, but slowly reveal something more the longer you spend with them.
Every Discovery starts life in my sketchbook before going through countless experiments, tweaks and refinements until the hidden message finally disappears into the design… but can still be found.
It's slow, sometimes frustrating, and incredibly rewarding.
I hope the moment you solve one feels just as satisfying as the moment I realised it worked.
Thanks for looking a little closer.
Ed.
“Every puzzle on this website is one I've designed, tested and probably stared at for far longer than I'd care to admit.”
The challenge isn't hiding the answer. It's making the discovery unforgettable.
The simplest designs are often the hardest to create.
Behind every finished Discovery are countless tiny decisions—spacing, colour, rhythm and repetition—working together to hide something in plain sight.
When everything finally feels effortless…
…the puzzle is complete.
